Tudor Pro Cycling Welcomes Sportful as Official Partner

Tudor Pro Cycling is proud to announce a new partnership with historical Italian apparel brand Sportful, who will become the team’s Official Technical Partner starting January 2026.

15.12.2025

This partnership is a shared mission to push the limits of performance, innovation, comfort and design at the highest level of professional cycling.

“Sportful has been part of some of the most defining moments of my career” remembered Fabian Cancellara, “especially the 2010 season, which holds memories I’ll never forget. To bring that history into the future with Tudor Pro Cycling feels incredibly special. We’re not just reconnecting with a brand; we’re building on shared experience and trust.”

“Sportful brings decades of expertise and a deep commitment to innovation - values that strongly resonate with us at Tudor Pro Cycling,” said CEO Raphael Meyer. “This partnership is built on a shared drive to keep progressing, to keep improving, and to explore how far we can go together” added Kurt Bergin-Taylor, Head of Innovation. “We’re excited for what lies ahead.”

At the heart of the partnership is a deep collaboration between the innovation teams at Tudor Pro Cycling and Sportful. Engineers and designers are working side by side and with the riders to develop next-generation race apparel, tuned precisely to the demands of high-level competition. From aerodynamic gains to thermoregulation breakthroughs, every piece is built for the toughest conditions, at the highest standards.

 “We are really happy to be part of this great project for the next years!” said Alessio Cremonese – Executive Chairman at Sportful (MVC Group). “Together with Tudor Pro Cycling, we’ll turn limitless potential into exceptional results - continuing to innovate our products and inspire the entire cycling world.”

The result: a bespoke Sportful collection co-engineered with Tudor Pro Cycling, debuting in the 2026 season. Designed with input from the Team’s riders and experts, this collection is built for speed, comfort, and uncompromising performance.