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Unprecedented partnership between BMC and Tudor Pro Cycling


Building on an existing four-year history with the team as the Swiss Racing Academy, BMC announced its continued support of Tudor Pro Cycling for an industry first, additional six years.

The team, which joined the professional cycling world this year, is the unification of two partners with a clear and specific vision – to develop the most successful Swiss cycling team ever. Tudor Pro Cycling strives to build a strong racing environment focused on rider development, whilst BMC works meticulously to design and produce only the highest quality bikes to support the riders at the pinnacle of the sport.

The mission at BMC is to create the fastest bikes in the world across all disciplines and the BMC Racing Program is fundamental to this. By working closely with the athletes, leadership and the industry, BMC is able to realize the innovations of the future and leading into ’24, Tudor will be racing on a new platform of bikes, developed in close collaboration with the team.

This next phase for the team represents a new standard of partnership within cycling. A six-year commitment highlights the drive and motivation to work together and get the team to the top of its game.

David Zurcher – CEO, BMC Group

“We’re excited to continue on this journey with Tudor Pro Cycling and feel confident about what can be achieved together in the next six years. The team is going from strength to strength and with the big name additions to the ’24 roster, combined with new bikes, we’re ready to push the boundaries of what’s possible!”

Fabian Cancellara – Team Owner

“It has been a big step up for our team this season and the guys have delivered on every front. Our relationship with BMC has been – and continues to be – a key component of our growth and development. The geographical proximity of the two head offices means that the relationship goes beyond the traditional one between sponsor and team. We work and develop together, every day. At Tudor Pro Cycling we strive for excellence in every aspect. And BMC deliver.”

Raphael Meyer – Tudor Pro Cycling CEO

“We want to work with the best at Tudor Pro Cycling and with BMC we have exactly that – the finest bikes any professional team could wish for. We look forward to a successful future with our Swiss-focussed supporters and partners.”


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