From Lille to the Champs-Élysées: A Debut to Remember

In just two and a half years since its founding, Tudor Pro Cycling has made an unforgettable mark on the world’s most prestigious cycling race. Competing in their first-ever Tour de France, the Team not only held their own but dazzled fans and critics alike with a display of teamwork, daring spirit and grit that belied the young age.

28.07.2025

Yellow Helmets, Big Dreams

Tudor’s Tour kicked off with a thunderous statement: the Team emerged as the Best Team of Stage 1, a distinction that earned us the honor of racing Stage 2 adorned in the coveted yellow helmets and race numbers - a visual symbol of collective spirit. From there, the momentum didn’t let up.

The team racked up two podium finishes and an impressive 10 top-10 stage results, spread across five different riders: Julian Alaphilippe, Michael Storer, Matteo Trentin, Alberto Dainese and Marius Mayrhofer. Whether it was attacking tactical hilly stages or epic mountain stages, Tudor riders were consistently in the mix.

Impressively, Tudor Pro Cycling was one of only five teams (out of 23) to finish the brutal three-week race with eight riders still in the peloton. Surviving the grueling test of the Tour with summit finishes such as Puy de Sancy – Mont Dore, Hautacam and La Plagne, the scorching switchbacks of Mont Ventoux, the majestic Alpine passes, and the cobbles of Montmartre and of the Champs-Elysées- requires not just physical but also mental strength, tactical brilliance and unity. Tudor had all of this in abundance.

In an event steeped in history, Tudor Pro Cycling's debut felt like the start of something new. What began as an ambitious project less than three years ago has evolved into one of the most exciting new forces in pro cycling. Tudor Pro Cycling didn't just complete the Tour — they competed with conviction.

Team Owner Fabian Cancellara was there at the finish, waiting at the team bus beneath the Arc de Triomphe to welcome the riders: “We can be proud of our first Tour de France. Being here after just two and a half years was already a milestone—but we came to leave a mark, and we did. My personal highlight was the Mont Ventoux stage. The riders took initiative, the team stuck together - the plan didn’t look like that on paper. That’s true spirit. That’s what Tudor Pro Cycling is about. Born To Dare.”

Few embodied that spirit more than Julian Alaphilippe, who animated stages with relentless drive: “I’m proud to be in Paris. This Tour was hard, fast, and unforgettable. Right now, sharing this final moment with my teammates is the highlight. I’m happy to have helped write this first chapter in Tudor’s Tour de France story.”

 Beside the performance, the three weeks on the road were a true testament of how the Team and the brand have established themselves. “Seeing all the pancartes that were made for us and all these people screaming “Tudor” were my personal highlight” explained Raphael Meyer, CEO of the Team. “Our fan base grew day by day, and it is for me a confirmation that we are going in the right direction. I can't wait for the next steps.”

From the electrifying team presentation at the Grand Place in Lille to the legendary finish on the Champs-Élysées in Paris, Tudor Pro Cycling delivered a performance that firmly established them among the best and built the foundation of a bright future.